What's the story on The Goodyear Guy?

The lighthearted Goodyear spokesman was embraced by the hearts of Canadians immediately after his first appearance in March 1991. That campaign went on to surpass all industry likability milestones. A Gallup Poll survey of Canadian consumers stated that The Goodyear Guy was one of the five most-liked campaigns in the country, rubbing elbows with campaigns by McDonald's, Coke and Bell that year. Subsequent Goodyear Guy campaigns have gone on to win numerous awards and merits for creative in the past 10 years. The Goodyear Guy started out telling consumers about the Goodyear brand, and he eventually worked his way into all retail messages. Now, his familiar and trusted face is seen everywhere Goodyear goes.